SUBRISE YACHTS STORY
Istanbul, 2005: A German yachtsman and a British-French yacht builder meet to discuss a yacht project. Herbert P. Baum and Guillaume Roché did not yet know they were about to create a new force in yacht building. Guillaume had been building yachts in Turkey for 10 years: recognizing the potential, the partners set out to demonstrate that quality and innovation could be achieved at competitive prices.
Antalya, 2007, A state-of-the-art, North-European style shipyard was born in the Free Zone, creating one of the largest and most modern facilities in the Eastern Mediterranean, designed for the construction and refit of luxury yachts up to 75m in length and 2.000-ton displacement.
A team of international designers, naval architects, engineers and craftsmen joined together with a enthusiastic workforce to start the first project: the design and construction of two 45-metre full displacement motor yachts designed with STUDIO Scanu of Italy and Franck Darnet of France.
First to be launched in July 2009 was the stylish M/Y Africa followed by a second 45m currently in build with delivery scheduled summer 2014. Africa was presented at the Monaco Yacht Show in September 2009 in partnership with Camper & Nicholsons, receiving rave reviews and nearly unprecedented press coverage.
In the last three years meeting with industry recognition and demonstrating the relevance of its concept, Sunrise Yachts has experienced fast growth and signed a number of large yacht contracts, including two 63m, 1.500 GRT motor yachts, one 57 m diesel-electric mega yacht, one 45 m sister ship to M/Y "Africa" and one 34 m Explorer yacht. All yachts are due to be delivered in 2014 and 2015.
Herbert P. Baum, Chairman Herbert P. Baum builds thriving companies, luxury homes and now superyachts. He has dedicated his highly successful business career to the creation of strong, beautiful structures made to last.
An experienced yachtsman, Mr. Baum was in search of a superior watercraft when he met Guillaume Roché, now Sunrise Yacht’s president and technical manager. Together they created the right yacht at an impressive price, and Sunrise Yachts was born.
Guillaume Roché, President Of French and Scottish descent, Mr. Roché was practically born on a sailboat. As an adolescent, while doing correspondence courses, he circumnavigated the globe with his family on a 45-foot steel ketch. The spirit of the sea never left him. A mechanical engineering graduate of The University of Massachusetts in Boston, he later studied naval architecture at the Westlawn Institute of Marine Technology in Connecticut.
Mr. Roché was a luxury yacht captain for five years on charter and private yachts before putting his experience toward yacht construction. For the last 17 years, he has built and managed the construction of numerous luxury yachts (power and sail) at shipyards in the United States, Europe and Turkey. These years of experience proved invaluable. For Mr. Roché, Sunrise Yachts is the culmination of his dreams as a yacht-builder. It is his opportunity to show the world what creative and quality-driven—yet highly cost-effective—luxury yacht construction is.